Earn Your BS in Marketing and Advanced Computing – A STEM Undergraduate Degree
The future of marketing is here and it’s powered by data, technology, and innovation. At Rensselaer’s Lally School of Management, the STEM-designated B.S. in Marketing and Advanced Computing prepares you to lead the next generation of digital marketing, consumer analytics, and AI-driven strategy. You'll gain the business acumen, technical skills, and real-world experience to thrive in a tech-enabled global marketplace.
Traditional marketing has evolved. Today’s marketers need to understand not just brand and messaging—but also data, coding, automation, and machine learning. This bachelor’s degree in market
Why students choose this STEM marketing program:
- Data- and tech-driven curriculum focused on real-world applications
- Courses in marketing analytics, consumer behavior, and machine learning
- Emphasis on computing, programming, and data storytelling
- Hands-on experience with marketing simulations, AI tools, and campaign design
- Excellent foundation for careers in digital marketing, market research, and product strategy
At Lally, you’ll do more than study theory; you’ll design, test, and launch strategies in real time. Through team projects, lab work, and industry engagement, you’ll tackle complex marketing challenges using advanced tools and platforms.
Applied Learning Opportunities
- Campaign strategy and A/B testing
- Data visualization and storytelling projects
- Marketing technology (MarTech) stack exploration
- AI-assisted marketing and CRM system use
- Collaborative projects with engineering and computer science students
- Internships at companies like Google, Nielsen, Adobe, and startups in the AI space
You’ll graduate with a unique blend of creative thinking, analytical skill, and tech fluency that employers are actively seeking.
This marketing and computing major blends business, marketing, analytics, and computer science to create a versatile, future-ready foundation.
Core Courses Include
- Principles of Marketing
- Consumer Behavior and Psychology
- Data Analytics for Marketing
- Introduction to Programming and Python
- Predictive Analytics and Machine Learning
- Marketing Strategy and Innovation
- Web and App Development for Marketers
- Business Intelligence and AI
- Business Law and Ethics
Program Fast Facts
- STEM-designated
- 124 credit hours
- In-person program on RPI’s Troy, NY campus
- Hands-on labs and cross-disciplinary team projects
- Optional accelerated graduate programs (M.S. or MBA)
You’ll also have access to electives in user experience design, sustainability marketing, or entrepreneurial strategy.
This degree opens doors to both creative and technical careers. Whether you're interested in digital marketing, data science, AI product development, or consumer behavior research, you’ll be ready to lead.
Career Options Include:
- Digital Marketing Analyst
- Data Scientist or Marketing Analyst
- UX Researcher
- CRM or Marketing Automation Specialist
- Product Marketing Manager
- SEO/SEM Strategist
- AI-Driven Campaign Developer
- Market Researcher
- Brand Strategist with Data Analytics Focus
Salary Outlook
Graduates of this program typically earn starting salaries ranging from $65,000 to $85,000, depending on the role. Your combination of marketing insight and computing expertise makes you highly competitive in tech-forward industries.
FAQs - Marketing and Advanced Computing, B.S.
Yes. This program is officially STEM-designated due to its emphasis on computing, analytics, and data science in marketing.
Traditional marketing focuses on branding and strategy. This degree adds computing, programming, and analytics, making it ideal for careers in digital marketing, marketing technology, and data-driven strategy.
While some exposure to coding may be helpful, you’ll learn programming and data tools as part of the curriculum, starting with foundational courses.
Yes! Many students pursue dual majors or minors in psychology, data analytics, or computer science.
You’ll have access to RPI’s Center for Career and Professional Development, plus support from Lally faculty, alumni, and industry partnerships.
