Earn Your BS in Business Analytics – A STEM Undergraduate Degree
Prepare for a career at the intersection of business strategy and data science with a Bachelor of Science in Business Analytics from the Lally School of Management at Rensselaer Polytechnic Institute. This undergraduate BS in business analytics program is STEM-designated and equips students with both analytical tools and strategic thinking for data-driven decision-making.
The demand for professionals who understand both business operations and data analytics is growing rapidly. Our BS in Business Analytics program gives you the advantage of:
- A multidisciplinary curriculum grounded in real-world data application
- Mentorship and guidance from faculty with academic and industry expertise
- Access to cutting-edge analytics tools and techniques
- STEM designation for extended OPT and graduate study opportunities
At RPI, learning goes beyond theory. Through experiential learning, students use real-world business data to solve problems in:
- Marketing and consumer behavior
- Operations and supply chain analytics
- Financial modeling and forecasting
- Predictive modeling using Python and R
- Interactive dashboards with tools like Tableau and Power BI
Our curriculum blends core business principles with advanced analytical techniques. Coursework includes:
- Introduction to Business Analytics
- Data Visualization and Communication
- Predictive Analytics and Machine Learning
- Business Information Systems
- Statistical Analysis for Business
- Business Strategy and Decision-Making
A capstone project ties it all together, giving students the chance to work directly with company partners or data-based case studies.
With a business analytics bachelor’s degree, you’ll be prepared for a range of roles, such as:
- Data Analyst
- Business Intelligence Analyst
- Marketing Analyst
- Financial Risk Analyst
- Operations Analyst
- Consulting Associate
Graduates are hired by top companies like Amazon, IBM, Bloomberg, GE, PwC, and Deloitte, or pursue further studies in analytics, data science, or business.
FAQs - Business Analytics, B.S.
Yes, it is STEM-designated, which provides advantages such as extended OPT for international students and a focus on quantitative and technical skills.
Students can access internships through RPI's employer network and career services office. Internships often lead to full-time job offers in analytics and consulting roles.
Yes! Many students pair it with Computer Science, Finance, or ITWS for a custom interdisciplinary academic experience.
You gain a strong business foundation, real-world project experience, and access to leading employers—all on a technology-focused campus.
