Earn Your MBA in Marketing Analytics – A STEM Graduate Degree
Drive marketing innovation with data analytics, AI, and digital strategy through the STEM-designated MBA in Marketing Analytics at Rensselaer’s Lally School of Management. Lead data-driven marketing initiatives that shape the future of business.
The MBA in Marketing Analytics at Rensselaer blends advanced marketing strategy with cutting-edge data science and artificial intelligence. Designed for the next generation of marketing leaders, this program equips students to:
- Develop data-driven marketing strategies
- Leverage AI, machine learning, and predictive analytics
- Lead digital transformation initiatives in marketing and e-commerce
- Graduates are prepared for leadership roles across digital marketing, brand management, e-commerce, and consumer analytics.
Program Duration
Complete your MBA in just one year (three consecutive semesters: Fall, Spring, Summer) or choose a flexible extended path (Fall, Spring, Fall or Spring, Fall, Spring) to accommodate professional and personal commitments.
Program Outcomes
Graduates of the MBA in Marketing Analytics will:
- Apply AI and big data analytics to design and optimize marketing strategies
- Utilize marketing automation, segmentation, and analytics for smarter decision-making
- Lead digital campaigns that drive brand engagement and revenue growth
- Craft compelling brand narratives using audience insights and behavioral data
Career Opportunities After Graduation
MBA in Marketing Analytics graduates are prepared for high-growth roles such as:
- Marketing Data Analyst
- Digital Marketing Strategist
- Brand and Product Manager
- E-Commerce Manager
- Customer Insights Specialist
Rensselaer MBA graduates excel at leading multinational corporations, disruptive startups, digital agencies, and consulting firms.
Why Choose Rensselaer's MBA in Marketing Analytics?
AI and Machine Learning in Marketing
Master the latest in digital marketing and AI technology:
- Predictive analytics and customer journey mapping
- SEO, paid media, and social media strategy optimization
- Marketing automation and CRM technologies
- Consumer insights generation through big data
Real-World Experiential Learning
Apply your skills to real-world marketing challenges:
- Analyze datasets from major brands and startups
- Solve real marketing problems through consulting projects
- Participate in digital marketing competitions and campaigns
Strong Career Prospects in Technology and Business
Marketing leaders today must be tech-savvy:
- Prepare for leadership roles in digital marketing, e-commerce, and tech-focused marketing organizations
- Tap into Rensselaer's extensive industry and alumni network for internships and career advancement
FAQs MBA in Marketing Analytics
This STEM-designated MBA program combines marketing strategy with AI, big data, and digital tools to prepare students for leadership in data-driven marketing, e-commerce, and digital transformation. This is a concentration in Marketing Analytics.
Yes. Rensselaer’s MBA in Marketing Analytics is STEM-designated, making international students eligible for a 24-month OPT extension in the U.S. after graduation.
You can complete the program in as little as one year (Fall, Spring, Summer), or choose a more flexible path over three semesters across two academic years.
You’ll master skills in:
- Predictive analytics and customer segmentation
- AI and machine learning in marketing
- CRM and marketing automation platforms
- SEO, social media strategy, and digital campaign optimization
- Behavioral insights and data visualization
Graduates are prepared for high-demand roles such as:
- Digital Marketing Strategist
- Marketing Data Analyst
- Brand/Product Manager
- E-commerce or CRM Manager
- Customer Insights Specialist
No specific background is required, but applicants should have a strong interest in data, digital tools, and marketing strategy. Foundational business or analytics experience can be beneficial.
You can apply through the Rensselaer Graduate Admissions portal. Requirements typically include a resume, transcripts, statement of purpose, and letters of recommendation. GMAT/GRE scores are optional.
International students benefit from Rensselaer’s extensive support services, including visa and OPT guidance, English language resources, and access to global alumni networks.
Lally stands at the intersection of business and technology. Students gain hands-on experience with AI, data science, and digital marketing in a business school embedded within a top-tier STEM institution.
