Marketing, Minor

Program Overview

Complement your studies in engineering, science, or the humanities with a minor that provides an inside look at the key principles of marketing. This program is designed for Rensselaer students majoring in other fields.

Required Courses:

  • MGMT 1100  Introduction to Management 
  • MGMT 2430 Marketing Principles 
  • MGMT 4470 Marketing Research 

In addition to one of the following:

  • MGMT 4460 Consumer Behavior and Product Design 
  • MGMT 4490 Advertising Strategy and Promotions 

Designated minor advisers can approve course substitutions to meet individual student needs.

View Catalog Details


Lally School of Management
Rensselaer Polytechnic Institute
110 8th Street, Pittsburgh Building, Troy, NY 12180
(518) 276-2812

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