Transform the future of marketing with advanced computing, data analytics, and digital media expertise, preparing for careers in AI-driven marketing, consumer analytics, and digital strategy.
Program Overview
The Bachelor of Science in Marketing and Advanced Computing at the Lally School of Management integrates marketing principles with computational technologies to equip students with the skills to drive data-driven decision-making and digital innovation. This unique program leverages RPI’s state-of-the-art computing and media facilities to prepare students for careers at the intersection of marketing, analytics, and technology.
What makes MAAC degree unique?
Cutting-Edge Marketing & Technology Fusion – Combine marketing strategy, consumer behavior, and brand management with machine learning, data analytics, AI applications, data visualization, and data storytelling. Gain hands-on experience with world-class facilities, including the Curtis R. Priem Experimental Media and Performing Arts Center (EMPAC) and the IBM Quantum System One, the world’s first university-based quantum computer.
Experiential Learning & Real-World Applications – Work with real datasets, analyze consumer trends using AI, and develop data-driven strategies with access to the HASS Media Studio and Rensselaer’s AI-powered computing resources. Strengthen data visualization and storytelling skills to communicate insights effectively in a rapidly evolving digital landscape.
Strong Industry Connections & Career Readiness – Leverage Lally’s extensive alumni network, corporate partnerships, and resources from the Center for Career and Professional Development (CCPD) to secure top-tier internships and jobs in marketing analytics, digital strategy, and emerging media technologies. Additionally, students will benefit from RPI’s extraordinarily strong and broad alumni network, spanning top-tier firms across industries, providing invaluable mentorship and career opportunities.
Program Outcomes
The MAAC curriculum equips students to analyze consumer behavior, predict trends, and develop targeted digital strategies using AI and big data analytics.
- Build a foundation in marketing principles, advertising, branding, and consumer psychology, integrated with business fundamentals, and apply these concepts through case studies, projects, and internships.
- Explore AI, blockchain, and automation tools that are transforming marketing strategies and customer engagement.
- Develop expertise in data visualization and data storytelling to translate complex insights into actionable strategies for businesses and brands.
After Graduation
MAAC graduates will be prepared for high-demand careers in data-driven marketing, emerging media, and advanced analytics, including roles such as:
- Marketing Data Analyst
- Digital Marketing Strategist
- AI & Machine Learning Marketing Specialist
- Consumer Insights & Behavioral Analyst
- Product Marketing Manager
- E-Commerce & Growth Marketing Manager
- Brand Strategy Consultant
MAAC graduates will stand out in industries ranging from tech-driven marketing firms and global media agencies to AI-powered e-commerce and digital consulting.