Leverage the power of data analytics, AI, and digital strategy to drive marketing decisions in a rapidly evolving business landscape with a STEM-designated MBA in Marketing Analytics.
Program Overview
The STEM-designated MBA in Marketing Analytics combines marketing strategy with advanced analytics and AI-driven insights. This program prepares students for data-driven marketing leadership roles in digital marketing, brand strategy, consumer analytics, and business intelligence.
This one-year program offers flexibility, allowing students to complete their degree in three consecutive semesters (fall, spring, summer or spring, summer, fall). Alternatively, students can choose an extended format, spreading their studies over three non-consecutive semesters (fall, spring, fall or spring, fall, spring) to better balance their academic and professional commitments.
What makes this MBA unique?
AI & Machine Learning in Marketing – Learn how predictive analytics, automation, and data science shape modern marketing. Master cutting-edge digital marketing strategies, including SEO, social media analytics, consumer insights, and digital advertising.
Industry-Driven Experiential Learning – Work with real-world datasets and case studies from major corporations and startups.
Strong Career Prospects in Tech & Business – Enter high-growth fields like digital marketing, e-commerce, and product management.
Program Outcomes
Graduates of the MBA in Marketing Analytics will apply AI and big data analytics to develop marketing strategies.
- Learn to use marketing automation, customer segmentation, and performance metrics.
- Master the art of brand storytelling, market positioning, and audience engagement.
After Graduation
Graduates of the MBA in Marketing Analytics are prepared for leadership roles such as:
- Marketing Data Analyst
- Digital Marketing Strategist
- Brand & Product Manager
- E-Commerce Manager
- Customer Insights Specialist
With a strong industry reputation and alumni network, Rensselaer MBA graduates thrive in multinational corporations, innovative startups, and top consulting firms.