Develop business acumen, strategic decision-making skills, and leadership skills to blend business strategy with creative problem-solving to drive innovation in a rapidly evolving world with the STEM-designated MBA in Design.
Program Overview
The STEM-designated MBA in Design at the Lally School of Management is a forward-thinking program that blends business strategy, design thinking, and advanced computing to prepare students for leadership in product development, user experience (UX), service design, and brand innovation.
This interdisciplinary concentration aligns with Lally’s strategic goals of developing leaders in high-tech industries, particularly those with engineering and science backgrounds. Students collaborate with peers from RPI’s renowned engineering, architecture, and technology programs, gaining the expertise to drive innovation in manufacturing, technology, and design-driven industries.
This one-year program offers flexibility, allowing students to complete their degree in three consecutive semesters (fall, spring, summer or spring, summer, fall). Alternatively, students can choose an extended format, spreading their studies over three non-consecutive semesters (fall, spring, fall or spring, fall, spring) to better balance their academic and professional commitments.
What makes this MBA unique?
Fusion of Business & Design Thinking – Master the principles of design strategy, systems thinking, and human-centered innovation to create impactful business solutions. Collaborate with engineers and designers from Rensselaer’s renowned engineering and architecture programs to seamlessly integrate business, design, and technology.
Hands-On Experience with Emerging Technologies – Work with AI, machine learning, digital prototyping, and advanced computing tools to design data-driven products and experiences.
Industry-Driven Learning & Innovation Labs – Partner with real-world companies, startups, and research centers to work on innovation challenges in UX, digital transformation, and product design.
Program Outcomes
Graduates of the MBA in Design will learn to create intuitive, user-driven products and services using UX research, data analytics, and design thinking methodologies.
- Gain expertise in product development, branding, and business innovation while applying financial and operational insights.
- Utilize AI, automation, and computational modeling to optimize product functionality and market impact.
- Lead teams in rethinking traditional business models through cutting-edge design and technology applications.
After Graduation
Graduates of the MBA in Design are positioned for leadership roles such as:
- Product Innovation Manager
- User Experience (UX) Strategist
- Design Consultant
- Digital Transformation Leader
- Service Design Manager
- Technology & Business Integration Specialist
With a strong industry reputation and alumni network, Rensselaer MBA graduates thrive in multinational corporations, innovative startups, and top consulting firms.